The global launch of Slayers: A Buffyverse Story delivered both brand and commercial impact. The campaign exceeded acquisition targets by 32%, with 17% of pre-orders coming from people entirely new to the brand.

. It reached 92M people and measurably increased title awareness, while a targeted fandom partnership drove significant brand lift in awareness and ad recall.

. Social activity created Audible’s first truly organic viral moment, including a 1.4M-view TikTok and a 1M-view behind-the-scenes film, delivering engagement rates more than double target.

. Commercially, the title became the most pre-ordered UK-origin Audible Original of 2023 and drove strong traffic and sales following launch.